Case Study: Probiotic Supplement Brand
(Name hidden for client privacy)
The Challenge
Subscription revenue is the backbone of this brand's business, but there was much improvement to be done to enhance the appeal and stickiness of the subscription program. New subscription benefits needed to be advertised, new subscribers weren't being onboarded with moderate explanations of what to expect, and cross-sell opportunities within the existing subscription customer base were going untapped.
Our Strategy
Targeting every stage of the subscription lifecycle. We built a subscription-focused strategy spanning acquisition, onboarding, and retention — pairing a high-incentive seasonal promotion with lifecycle flows designed to keep subscribers active longer.
- Subscription-focused summer sale — bundle incentives built specifically to convert one-time buyers into subscribers
- Improved post-purchase flows — stronger subscription upsells placed at the moments buyers are most receptive
- Updated Subscriber Retention flow — sets clear expectations upfront to reduce early cancellations
- Winback campaigns — targeted offers aimed at cancelled subscribers
- Cross-sell campaigns — introduces new products to the existing subscriber base
Results
Stronger subscription acquisition, stronger retention
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